Customer service is the assistance provided to customers before, during, and after purchase. An organization wanting to provide error-free customer service will invest as much money in it as they do on aspects such as product development or sales and marketing. Organizations that provide spectacular customer service tend to be more popular among their clientele than their competitors.

The role of contact centers (for service) and customer service departments is shifting towards the center of the organization and value creation. Customer engagement, the customer experience, frictionless interactions and case handling, customer service quality overall and the changing expectations of customers have created an unprecedented momentum for change.

How will customer service change in the future? If you are currently asking this question, then you’re in the right place. In this blog post, we show you the most important customer service trends that will impact the future.